+41 76 699 23 17 contact@baamsports.net
>50EUR = free shipping

Hi, I am Axel, the founder of BAAM and an athlete like you.

I finished my studies in Zürich and am living in Switzerland since. Besides my job, I have been an ambitious athlete enjoying the fantastic scenery whilst cycling, cross country skiing, climbing or swimming.

In the past, I have joined multiple races in the Swiss Alps with my highlight being the Inferno Triathlon as a single athlete in 2012. As a true triathlon freshman, I had a great day in the Bernese mountains and could finish on Schilthorn with a big smile!

Hi, I am Axel, the founder of BAAM and an athlete like you.

I finished my studies in Zürich and am living in Switzerland since. Besides my job, I have been an ambitious athlete enjoying the fantastic scenery whilst cycling, cross country skiing, climbing or swimming.

In the past, I have joined multiple races in the Swiss Alps with my highlight being the Inferno Triathlon as a single athlete in 2012. As a true triathlon freshman, I had a great day in the Bernese mountains and could finish on Schilthorn with a big smile!

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In case you have any questions to my person, you may find me here online

At Unilever I worked in various finance positions locally in Switzerland as well as in regional roles in the european teams. In my last job, I have been member of the local board of Oswald Nahrungsmittel GmbH, a local Unilever subsidiary, being responsible for Finance, HR and IT.

During this time, I also learned how low production cost are for powder blends and at which prices these are sold to

 

  • cover for the marketing of these products as well as
  • the administration and overheads of the business,
  • to allow a margin for middle men and retailers and finally
  • create profit for shareholders.

With the rise of sharing economies, I asked myself:

What if one would buy sports nutrition directly at a factory and sell it directly to you, the athlete?

Eliminating all cost drivers such as marketing or a heavy administration. Without any middle men and no shareholders asking for profits.

 

From this, I established BAAM:

 

Top quality sports nutrition

at fair prices

for athletes like you!

I started working on this idea in August 2016, just calling a factory to receive a quote. I pressed the project forward besides my day-to-day job and developed a range of new products for endurance athletes together with the factory teams.

In February 2017, we received first samples and ran our blind tests with friends and athletes from Zürich – with very good results. From there we’ve included athletes like you in a every step we’ve taken. This way we slowly developed the BAAM idea until our first batch was produced in Autumn 2017.