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Howdy, I am Axel, the founder of BAAM and an athlete like you

Some time ago, I told a friend about BAAM. He commented dryly: «I am in this business since more than 20 years. Haven’t seen such an idea until now. Sounds a bit like Robin Hood of Sports Nutrition.»

Just to be clear – we do not wear green all day, we are not armed with bow and arrow (but with a race bike)… and we do not take anything from anyone…

Howdy, I am Axel, the founder of BAAM and an athlete like you

Some time ago, I told a friend about BAAM. He commented dryly: «I am in this business since more than 20 years. Haven’t seen such an idea until now. Sounds a bit like Robin Hood of Sports Nutrition.»

Just to be clear – we do not wear green all day, we are not armed with bow and arrow (but with a race bike)… and we do not take anything from anyone…

We sell sports nutrition as many others do. But rather than spending the money on sponsoring or for middle men, we save wherever possible.

And all we save, we put into a better price for you.

No Marketing,

no heavy-burden administration,

no middle men.

This way, our Iso-Drink is just 10€, instead of 20€ as with other brands. You save 10€ and we as well earn a Euro. Classical Win-Win 😉

No Marketing,

no heavy-burden administration,

no middle men.

75% of testers

rate our Iso-Drink

VERY GOOD

That said, we offer same quality as you are used to. Our suppliers are well experienced with sport nutrition. They are certified in HACCP, BRC and GMP and produce for many established brands in 16 countries in Europe and Asia.

Best example is our gel . it’s being sold under a different brand today and has won multiple awards there.

75% of testers

rate our Iso-Drink

VERY GOOD

The powder blends were developed in collaboration with the factory and we could use their best running flavours. You see that clearly coming through in your feedback. More than 75% of testers rated our iso-drink 8 or higher on a 10-scale!!!

Long story cut short:

Sports nutrition directly from the factory

top quality

at fair prices

Deal, right?

Wow, nice, only 10% of visitors make in until here! As a thank you, you may order free of shipping with voucher code noshipping

You probably ask yourself “Who is behind this?”… Just one person, me, Axel Kramer. And I run BAAM as my hobby horse besides a paid job. That’s also why BAAM does not have overheads 😉

I myself am an ambitious athlete, exploring the Swiss Alps on my road bike and have been a Finance guy at Unilever for many years, lastly as CFO at Oswald Nahrungsmittel. That’s also where I learned saving the money…

The idea came up, when I needed some new iso-drink and was pretty annoyed about the high price. From my experience with ambient powder production, I knew, true cost must be way cheaper.

“It can’t be that hard”, where my thoughts at the time and quickly called up a factory. From ideas phase, via first quotes, sample mixes and extensive testing with athletes, it took as about a year to produce our first batch.

But it paid out – we worked together with many athletes during product development and received may good feedbacks. Check out here what other athletes say about BAAM and our products:

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