
Hi, I am Axel, the founder of BAAM and an athlete like you.
I finished my studies in Zürich and am living in Switzerland since. Besides my job, I have been an ambitious athlete enjoying the fantastic scenery whilst cycling, cross country skiing, climbing or swimming.
In the past, I have joined multiple races in the Swiss Alps with my highlight being the Inferno Triathlon as a single athlete in 2012. As a true triathlon freshman, I had a great day in the Bernese mountains and could finish on Schilthorn with a big smile!
Hi, I am Axel, the founder of BAAM and an athlete like you.
I finished my studies in Zürich and am living in Switzerland since. Besides my job, I have been an ambitious athlete enjoying the fantastic scenery whilst cycling, cross country skiing, climbing or swimming.
In the past, I have joined multiple races in the Swiss Alps with my highlight being the Inferno Triathlon as a single athlete in 2012. As a true triathlon freshman, I had a great day in the Bernese mountains and could finish on Schilthorn with a big smile!
In case you have any questions to my person, you may find me here online
At Unilever I worked in various finance positions locally in Switzerland as well as in regional roles in the european teams. In my last job, I have been member of the local board of Oswald Nahrungsmittel GmbH, a local Unilever subsidiary, being responsible for Finance, HR and IT.
During this time, I also learned how low production cost are for powder blends and at which prices these are sold to
- cover for the marketing of these products as well as
- the administration and overheads of the business,
- to allow a margin for middle men and retailers and finally
- create profit for shareholders.

With the rise of sharing economies, I asked myself:
What if one would buy sports nutrition directly at a factory and sell it directly to you, the athlete?
Eliminating all cost drivers such as marketing or a heavy administration. Without any middle men and no shareholders asking for profits.
From this, I established BAAM:
Top quality sports nutrition
at fair prices
for athletes like you!
I started working on this idea in August 2016, just calling a factory to receive a quote. I pressed the project forward besides my day-to-day job and developed a range of new products for endurance athletes together with the factory teams.
In February 2017, we received first samples and ran our blind tests with friends and athletes from Zürich – with very good results. From there we’ve included athletes like you in a every step we’ve taken. This way we slowly developed the BAAM idea until our first batch was produced in Autumn 2017.